How to pre:Invent – how Builders, Heros and UG Leader prepare for re:Invent – attending remotely and in person

re:Invent 2022 is approaching FAST, faster than you can actually take screenshots from the official homepage with the counter on it 🙂 We just crossed the “less than 20 days to go” and a lot of AWS community members are as excited as I am for the conference to begin.

In this post your are going to learn some tips & tricks from a few AWS Community Builders, AWS User Group Leaders and Heros (and of course from myself) about how to “pre:Invent” – “prepare for re:Invent” in order to best use the conference. I have attended re:Invent remotely as well as in person – and this year I am going to be back there in person.

Some of the heros, user group leaders & builders have attended re:Invent more than 10 times (and it only happened 11 times!) – so this postis a “source of experiences” – just as Corey Quinns post 🙂

The information that are included here were collected in less than a day – and this shows how #AWSome the AWS community is – thanks for your contributions (in no particular order):

Thorsten Höger, Markus Ostertag, Niklas Westerstråhle, Ganesh Swaminathan, David Bounds, Edmund Craske, Brian Tarbox, Mike Graff, Antonio Lagrotteria, Laurens van Gunst, Jennifer Bergstrom, Andrea Cavagna, Carlos Segundo del Castillo, Brian Pfeil

What’s the most exciting Keynote that we are expecting to see?

As all of the Keynotes are live-streamed in the attendees portal (and later made available on Youtube), this applies both to in-person and to remote attendees.

Personally I know that all of the Keynotes presented at AWS will be great and will have a lot of interesting content, as I’ve been fortunate to meet Nick Walsh at the AWS Summit Berlin. Now that I know one of the persons behind the Keynotes, I do understand how they are crafted, scripted and prepared with a high degree of customer input.

Still, the “most loved” Keynote with by my interview partners is the Keynote that Werner Vogels delivery on Thursday morning – and this is in line with my personal experiences. Werner always has the more “developer” and “builders” oriented keynote with more technical details, while at the same time putting his insights (and announcements) in context to the “broader” industry experiences and best practices.

The Adam Selipsky is second on the leaderboard, especially for the announcements that he, as the current CEO of Amazon Web Services (AWS) usually makes.

Last on our top 3 we have Peter DeSantis keynote – he delivers his Keynote on Monday evening (strange time for a Keynote) but its usually great fun to watch!

Most important information for builders attending re:Invent virtually / remotely

In general I need to admit that I’ve talked to a “biased” community – most of the persons I talked with are actually attending in person. But the pandemic and the “all-virtual” re:Invent in 2020 have proven that AWS is able to deliver a “great” virtual experience aswell. In 2021 I attended the “hybrid” re:Invent (where it happened in person in Vegas again) and was able to gain a lot of value out of it for myself.

Of course, not being in person reduces the “networking” possibilities that you have with other AWS enthutiasts and community members. But you can still learn a lot and invest into your professional career – and there are great reasons, like the aim to reduce your carbon footprint (@Brian) or maybe just the long travel time. Don’t feel left our – most of the sessions are going to be available online later.

The available sessions in the session catalog are always with a very high quality and share important insights into best practices as well as implementation details.

Register an account in the AWS Events portal. For your E-Mail adress, use an address that you can later identify (e.g. lockhead+reinvent2022@lockhead.info). That will help you to later identify and delete…messages that you get from sponsors 😉

What are your most important tips for preparing for the best re:Invent experience?

Plan your week – in the right time zone!
All of the “live” sessions (last week it was only the “keynotes” and a few “leadership sessions”) are going to be taking place in the Pacific Time Zone (PST). This means, 8 am PST translates to 5 pm CET – and thats a great possibility to meet “in person” within other members of your User Group and watch the Keynotes with a few pizzas & drinks.

If you are planning to attend recorded sessions, they are usually available the day after they have been given “live” – so the monday will be “quiet” for you.

Pick a focus topic, project or product that you are interested in – and find the topics in the session catalog that match your “skill level”, this is the session “classification” table:

Level 100Level 200Level 300Level 400
IntroductoryIntermediateAdvancedExpert
Sessions are focused on
providing an overview of AWS
services and features, with the
assumption that attendees are
new to the topic.
Sessions are focused on
providing best practices, details
of service features and demos
with the assumption that
attendees have introductory
knowledge of the topics.
Sessions dive deeper into the selected
topic. Presenters assume that the
audience has some familiarity with
the topic, but may or may not have
direct experience implementing a
similar solution.
Sessions are for attendees who are
deeply familiar with the topic, have
implemented a solution on their own
already, and are comfortable with how
the technology works across multiple
services, architectures, and
implementations.

What are our most important tips for the best re:Invent experience?

Meet in person for the Keynotes live stream if you can. That is really more fun than watching them alone remotely.

Don’t sweat it (thanks Edward!)- most of the content will be available on demand, you just need to find time to watch it – so talk to your team at work and to your manager to block some time thoughout the week for the talks you are really interested in.

Write Blog posts or Social postings with questions or remarks – and talk to Builders, Heros and other AWS Community members that are attending in person if you want specific questions to be answered by a service team!

Most important information for builders attending re:Invent in person in Las Vegas

What are our most imporant tips for preparing for the best re:Invent experience?

Bring good and comfortable shoes.

Know the campus. You are going to walk “A LOT” if you switch between venues in the campus.
The shoes that you were need to make you feel good!

Be “venue aware” when choosing the sessions – in 2018, I had a day where I needed to walk from the Venetian to the Aria and back three times on the same day – thats about 14 km on a single day!

Time is precious and limited.

Plan every day wisely:
– make time for the “hallway track” (Thanks Jennifer for explaining that saying to me!) -which means being spontanous and talking to other attendees.
– plan to be staying in one or maximum two venues per day
– plan your breaks, hydrating and meeting folks you would like to meet
– a few of us are prioritizing Chat-Talks and Workshops over sessions, others do not attend much sessions at all

Besides re:Play, there are tons of other receptions or parties accross the week. Plan to go there to network.

Pack light. Expect a lot of (cool) SWAG like this one or bigger things. You might need a lot of room in your suitcase 😉

What are our tips for the best re:Invent experience?

Prioritize networking possibilities over sessions. re:Invent is once in a year the best networking opportunity that you will get.
Don’t expect too much from youself every day – if we you meet someone to talk to, don’t feel forced to rush to the next session you had planned!

Attend the Keynotes. At least Werner’s (thursday morning) and Andys (tuesday morning).

Type down “things to look at later” on your phone – or you will actually forget the “most important thing” that you have learned during re:Invent 🙂

Regularly re-view the session catalog as new sessions are added on a daily or even hourly basis. Otherwise you might miss out on the most important one for your future career 😉

Which session are you most interested in/looking forward to?

This question was the most interesting one for me – as there is no “consens” across the group of Builders, Heros and UG Leaders that I talked to.
Everyone is different and has different interests – a few of us are going to not attend a lot of sessions and rather meet other builders and talk to them, a few are signed up for >10 sessions and can hardly choose their favorites – and others are focused on AI/ML sessions.

This is one of the things I really like about re:Invent – everyone attending will find “something” to learn, experience and take away – regardless of your skill level or role.

I was a little bit sad that none of my interview partners actually mentioned my own session, a DevChat, as her or his favorite session they are most interested in 🙂

COM307– Using CDK pipelines (in Java) to build a multi-platform Flutter app, Wednesday 12/30 at 1:30 pm PST at the EXPO

I hope to see a few of you there!

Let’s meet up in person!

For all of you that you are attending re:Invent in person – let me know in the comments or by mail – or by LinkedIn if you want to meet up.

I’m looking forward meet in person and have great conversations!

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6 thoughts on “How to pre:Invent – how Builders, Heros and UG Leader prepare for re:Invent – attending remotely and in person”

  1. Thanks for the information. I’ll be coaching the presenters 8 hours a day so I plan to take some notes and view it virtually after. So far the workshops, chalk talks, and sessions I’ve been coaching are very informative and have no doubt they’ll bring tremendous value!!! Enjoy re:Invent!!!

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